3.31.2017

Great Expectations - Charles Dickens - Chapter three

It's the morning of a damp day, and Pip goes to meet the mysterious man. All the way to the Battery, he feels bad because he stole so many things from this house.

When Pip arrives there, he sees a man hiding on the marshes. Despite be wearing the same clothes as the man from the last night, and have the same iron leg, he is not the same person. He is another convict who, in their last meeting was hiding in the woods. The man sees Pip, hit him and then flees.

"And yet this man was dressed in coarse grey, too, and had a great iron on his leg, and was lame, and hoarse, and cold, and was everything that the other man was; except that he had not the same face, and had a flat broad-brimmed low-crowned felt that on"

After that, Pip sees in the distance his terrible fellow, the legitime, limping and waiting for him. The man seems to be cold, wet and starving. Pip gives him the file and all the food. For a moment the man seemed to be gentle with Pip, but when Pip mentions the other convict he encountered in the marshes, the man becomes violent and threatening again.

"He held me by the collar and stared at me so, that I began to think his first idea about cutting my throat had revived."

Meanwhile, Pip leaves the Battery and the man starts trying to unleash the iron leg with the file.

See you in Chapter four.

3.30.2017

Great Expectations - Charles Dickens - Chapter two

The second chapter is basically an introduction to the character of Mrs Gargery, her husband Joe and the relations among them.

Pip describes his sister, Mrs Gargery as being twenty years older than him. She is not a good-looking woman, with black hair and eyes and a "prevailing redness of skin that I sometimes used to wonder whether it was possible she washed herself with a nutmeg-grater instead of soap". Also, he describes Joe Gargery as a fair man with curls of flaxen hair on side of his smooth face, and being "a mild, good-natured, sweet-tempered, easy-going, foolish, dear fellow - a sort of Hercules in strength, and also in weakness".






Mrs Gargery and Joe Gargery

When Dickens uses the term "by hand" to write about how Mrs Gargery raised Pip, he is intentionally ambiguous. Originally, 'by hand' meant be nursed by someone other than ones biological mother (maybe by bottle). On the other hand, writing 'by hand' evokes using her hand corporally against her husband and kids. 

"Having at that time to find out for myself what the expression meant, and knowing her to have a hard and heavy hand, and to be much in the habit of laying it upon her husband as well as upon me, I supposed that Joe Gargery and I were both brought up by hand".


After running away from the church, Pip arrives at home and meet Joe waiting for him at the kitchen. Joe warns him that his sister and "Tickler" (a wax-ended piece of cane) were looking for him for a while and that she was furious with his absence. 


"Tickler" in action with Mrs Gargery

The only thing crossing Pip's mind was his obligation to "the man with an iron leg". Trying to accomplish his task, Pip stirs a piece of bread at that night, and early in the morning Pip goes to the kitchen and steals "some bread, some rind of cheese, about half a jar of mincemeat (which I tied up in my pocket-handkerchief with my last night's slice), some brandy from a stone bottle...... , a meat bone with very little on it, and a beautiful round compact pork pie". Also, Pip steals a file (knife) from Joe's stuff.

After that, Pip runs to the marshes to meet the mysterious man with the "iron leg".


See you in Chapter three!

3.29.2017

Great Expectations - Charles Dickens - Chapter one

Chapter One

The first chapter is an introduction to the main character, Philip Pirrip, or as he used to call himself, only Pip. He never knew his parents, and the only likeness that he had about them, came from his imagination looking at their tombstones. 

Pip had imagined his father as a "square, stout, dark man, with curly black hair" and his mother "freckled and sickly". In that hard days, Pip had five brothers who died as well. Now, they rest beside the tomb of their parents.

Pip lives with his sister in the marsh country in south-east England. One night, Pip was at the village churchyard when one man arrives. The young boy describes him as a "fearful man, all in coarse grey, with a great iron on his leg. A man with no hat, and with broken shoes, and with an old rag tied round his head" 


This man seized and turned him upside down, searching for something in Pip's pockets, but the only thing that he had was a piece of bread. Inquired by the man about the purpose of his presence there, Pip says that he was only gazing his parent's graves and that he lives a mile from the church.


A photo of the Kent graveyard on which Dickens based his description.


So, the man demands Pip to bring a file (knife) and a wittle(a mispronunciation for victuals or vittle - which means food) in the next day morning in order to let him alive.

Actually, he was an escape convicted man and the "iron leg" that Pip refers is some kind of a ball in a chain with a leg cuff.



Pip runs through the marshes heading his home and for a while stops to see if the man was still there, and he was, limping and looking at him. Pip was so frightened that he started to run again, but this time without stopping. 


See you in Chapter two!

3.22.2017

Wuthering Heights - Review

Wuthering Heights by Emily Brontë was first published in December 1847. Ever since then, many editions of this masterpiece of English literature has been released. In the isolated English moors, this gripping romance with its flawless narrative will hook you from the very first page.

Wandering the streets of Liverpool, a gipsy boy called Heathcliff is found by Mr Earnshaw, an English Landlord. Deciding to adopt the boy, and bringing him to live at Wuthering Heights, Mr Earnshaw could never have imagined that he would be starting a ruthless, passionate story of love and revenge.

Catherine, Mr Earnshaw daughter, starts a close relationship with Heathcliff, arousing the fury of her brother Hindley Earnshaw. After the death of his father, he starts to managing Wuthering Heights and to mistreat Heathcliff, forcing him to work hard and revoking his education access.




A man called Mr Lockwood rents Thrushcross Grange, a manor house owned by Mr Heathcliff. He meets Nelly Dean, a housekeeper who grew up closer to Hindley and Catherine. Trying to answer all the questions raised by the new tenant, Nelly Dean starts to narrate the story of Heathcliff and the residents of Wuthering Heights.

Written in such richness of details, Wuthering Heights caught my attention and provoked my feelings. I could fell the atmosphere of the moors. I could imagine the characters as well as their countenance. On the other hand, this meticulous description can bore the reader who is not used with the method. Another relevant point is, to have been written in the 18ths, Bronte writes using a fancy and not usual vocabulary for the present day.

Finally, I strongly recommend this book for everyone who feels the need for extending their vocabulary, mainly English students, while reading a wonderful and unique novel.

See you.

3.09.2017

Keys to Power - Law 31

Words like "freedom," "options," and "choice" evoke a power of possibility far beyond the reality of the benefits they entail ( to make something necessary, or to involve something ). When examined closely, the choices we have - in the marketplace, in elections, in our jobs - tend to have noticed limitations: They are often a matter of a choice simply between A and B, with the rest of the alphabet out of the picture. Yet as long as the faintest mirage of choice flickers on, we rarely focus on the missing options. We "choose" to believe that the game is far, and that we have our freedom. We prefer not to think too much about the depth or our liberty to choose.

This unwillingness ( The quality or state of being unwilling to do something; reluctance ) to probe the smallness of our choices stems from the fact that too much freedom creates a kind of anxiety. The phrase "unlimited options" sounds infinitely promising, but unlimited options would actually paralyze us and cloud our ability to choose. Our limited range of choices comfort us.

FROM THE 48 LAWS OF POWER - ROBERT GREENE

2.09.2017

Vocabulary

Disgruntled - unhappy, annoyed and disappointed.

A lot of disgruntled people were turned away at the door when the concert tickets sold out.

Excruciating - extremely.

The pain was so excruciating that she fainted.

Flicking through - to read something quickly.

You aren't reading that book, you're just flicking through it to look at the pictures.

Can't help but - have no choice except...

Olivia can't help but smile when she sees her children playing together.

See you!!

The Owl who was God

Once upon a starless midnight, there was an owl who sat on the branch of an oak tree. Two ground moles tried to slip quietly by, unnoticed. "You!" said the owl. "Who?" they quavered, in fear and astonishment, for they could not believe it was possible for anyone to see them in that thick darkness. "You two!" said the owl. The moles hurried away and told the other creatures of the field and forest that the owl was the greatest and wisest of all animals because he could see in the dark and because he could answer any question.

"I'll see about that," said a secretary bird and he called on the owl one night when it was again very dark. "How many claws am I holding up?" said the secretary bird. "Two," said the owl, and that was right. "Can you give me another expression for 'that is to say' or 'namely?'" asked the secretary bird. "To wit," said the owl. "Why does a lover call on his love?" asked the secretary bird. "To woo," said the owl.

The secretary bird hastened back to the other creatures and reported that the owl was indeed the greatest and wisest animal in the world because he could see in the dark and because he could answer any question. "Can he see in the daytime, too?" asked a red fox. "Yes," echoed a dormouse and a French poodle. "Can he see in the daytime too?" All the other creatures laughed loudly at this silly question, and they set upon the red fox and his friends and drove them out of the region. Then they sent a messenger to the owl and asked him to be their leader.

When the owl appeared among the animals it was high noon and the sun was shining brightly. He walked very slowly, which gave him an appearance of great dignity, and he peered at him with large, staring eyes, which gave him an air of tremendous importance. "He's God"" screamed a Plymouth Rock hen. And the others took up the cry "He's God!" So they followed him wherever he went and when he began to bump into things they began to bump into things, too.

Finally, he came to a concrete highway and he started up the middle of it and all the other creatures followed him. Presently a hawk, who was acting as an outrider, observed a truck coming toward them at fifty miles an hour, and he reported to the secretary bird. "To wit?" said the owl, The secretary bird told him. "Aren't you afraid?" He asked. "Who?" said the owl calmly, for he could not see the truck. "He's God!" cried all the creatures again, and they were still crying "He's God!" when the truck hit them and ran them down. Some of the animals were merely injured, but most of them, including the owl, were killed.

Moral: You can fool too many of the people too much of the time.

THE THURBER CARNIVAL, JAMES THURBER 1894-1961

See you!!

1.02.2017

HubSpot - Class 1

The biggest question - what is Inbound and why?

Companies that use traditional marketing techniques are focusing on finding customers. They use interruptive techniques like cold-calling, print advertising to TV commercials and junk mail. Also, all of those techniques are expensive nowadays. 

"Inbound Marketing is about Empowering potential customers."
 
"Instead of interrupting people with television ads, they might create videos that potential customers want to see. Instead of buying display ads in print publications, they could create a business blog that people would look forward to reading. And instead of cold calling, they create useful content so that prospects can contact them when they want more information"
"Inbound Marketing is marketing focused on getting found by customers. It’s customer-focused. It’s helpful. Wouldn’t you prefer to deal with a business that is focused on your needs instead of
their own?"


It's called Inbound because the real purpose, is to drag people (in), be part of the conversation, and creating marketing that people love. Nowadays, nobody asks for a salesperson when buying things, firstly they do some research on the web about what they need. What, where, when, how, how much, are some of the questions that people are doing on the web every day.

The four stages that make up the Inbound Marketing are: Attract, Convert, Close and Delight.

Attract - bring strangers to your site and turning them into visitors. One the tools that you can use is blogging, optimising your website, and social media;

Convert - after you've attracted, you need do convert some of the visitors in leads by gathering their contact information. It's essential to have contact information. In order to have it, you have to offer something in return to your visitor (ebooks, whitepapers, or tip sheets);

Close - it's time to transform those leads into customers. "In the Close stage, tools like email and a CRM can be used to help sell to the right leads at the right time;"
 
Delight - "Just because someone is already a customer doesn’t mean that you can forget about them! Inbound companies continue to delight and engage their customer base, turning them into happy promoters of the products and services they love". At the end of this process, it all begins again, like a circle, the whole methodology starts back at the beginning.

The final part of the process - Analyze - "Anything you do, any piece of content you create, any campaign you launch, or any marketing action you undertake, should be analyzed."
 
See you in the next class - What are the fundamentals of the Inbound Success?

1.01.2017

HubSpot - Why?

Hi, everyone! I am here on the first day of 2017, writing about something which I think will help my career. A few weeks ago I was talking with a friend and he told me that I should have a look in a subject. It's called Inbound Marketing. I've never had heard something about this.

He told me that there was a site called HubSpot which I could attend a course. It was what I did. Now, I am studying and I finished the second class. It has been amazing, with plenty of new knowledge that I think will help me a lot. Also, I pretend to apply what I am learning on my blog.

So, I decided to post what I am learning. I will start to post this week. Thus, it will another topic on the blog.

See you!!