5.23.2018

WHY

I work for a company which is constantly analyzing what  "market rivals" are doing. Day by day, my company tries to beat, to overcome its rivals. The funny thing is that they are always one step further than my company. Even if in some moment my company is the #1 position, it doesn't last too long. So, this makes me think about what is happening there. 

After watching one of Simon's Sinek speech, I finally had a glimpse of what would be the problem. Simon said something about the differences between the way that Apple and Microsoft run their businesses. While, one is looking forward, trying to "beat" themselves, trying to be constantly better and in consequence overlap the competitors, the other is always trying to beat the first one.

The aftermath is that while Apple is moving forward and most important, beating itself, Microsoft is in second place, always one step behind.

Bringing this allusion to my reality, the company where I work is doing exactly what Microsoft is doing. Both are working with their WHAT, their HOW, instead of their WHY.

Only when you know exactly WHY you do what you do every single day, you find WHAT an HOW you do what you do. 

In other words, only finding your purpose (WHY) you will be the first, but the first to yourself, not for someone else.

5.09.2018

Toy Story (1995) - Review

In 1995 Disney releases what would be considered a landmark for the animation's industry. Toy Story, a CGI (computer-generated imagery) movie, underlines Disney's greatest technological advance in decades. 


 
Toy Story brings a new world seen through the eyes of the toys of a six-year-old boy, Andy. Living in his bedroom the toys come to life when Andy is not there. Woody, an old-fashioned cowboy toy, and his friends have to deal with the arrival of a new toy, Buzz Lightyear, a space ranger. With a better design and technology, Buzz represents a threat for Woody who tries to keep his position of Andy's favorite toy. The plot hits its highlight when Andy's family decides to move. Woody and Buzz are left behind and are caught in Sid's bedroom, a terrible neighbor boy who likes to transform toys into nightmare creatures.

The animation succeeds mixing technology with a well-written script. Sometimes hilarious but original, it's almost impossible not to have the feeling that the characters are in fact real. This was only able by the excellent animation technology applied to the film. The result proves so breathtaking that the regular cartoons look like will never seem the same again.

Watching the film, I felt I was in at the beginning of a new era of movie animation, which draws on the best of cartoons and reality, creating a world somewhere in between them. It's improbable not to think that I will watch and rewatch Toy Story as many times as possible. Definitely, in the future, it will be remembered for all, adults and kids, as a classic, a turning point in what once was known as a cartoon.