"At its broadest level, finance is the science of goal architecture of the structuring of the economic arrangements necessary to achieve a set of goals and of the stewardship of the assets needed for that achievement."
"Most people define finance more narrowly. Yet financing an activity really is creating the architecture for reaching a goal - and providing stewardship to protect and preserve the assets needed for the achievement and maintenance of that goal"
Prof. Robert J. Shiller
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